Here are two different styles of how a station might interact with listeners on social media. The first is what we see all too often. Hits 106.1 will post celebrity gossip articles (click bait), while WARM 106.9’s Shelli Hart posts video. Hart’s videos are posted several times throughout the week and display her warmth and enthusiasm. That’s the hook.
HITS 106.1/KBKS might have posted an audio clip from the Jubal Fresh morning show or something related to the station activities, rather than the Hollywood nonsense.
On-air, on social media, and at public events, Shelli Hart is the most visible promoter of WARM 106.9. Shelli is not the morning personality, but holds down the 9-Noon shift.
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KIXI posts articles about music unrelated to the station format, more celebrity news etc.
Here is an example of using station content to promote on social media:
MOViN 92.5 @MOViN925
Today’s Awkward Tuesday Phone Call got so cringey, we didn’t just hit the “Awkward” button once, but twice! It all started with one friend trying to do something nice for a buddy… (link)
Yes, if you don’t promote yourself, who will?