Before the pandemic, in 2019, Nielsen found radio’s reach was 31% smaller than television. By 2021, the difference was only 17% and, as of the last quarter, radio was ahead of television in the coveted demographic by 3%. Studies Cite Cable Cord Cutting
Radio Listening Overtakes Television for the First Time
Author: Jason Remington Published Date: March 14, 2023 12:18 pm Comments: 1 Comment on Radio Listening Overtakes Television for the First Time 0 74
Author: Jason Remington
Creator, Admin, & Editor of QZVX.COM, former broadcaster at KAMT/Tacoma, KRPM FM/Tacoma, KJUN/Puyallup, KASY/Auburn, KTAC AM/Tacoma, KBRD FM/Tacoma, KMTT FM/Tacoma, and KOOL FM/Phoenix. -- Airchecks
1 thought on “Radio Listening Overtakes Television for the First Time”
I am a little surprised but with the quality of programming today yeah I get it.