KJR-AM was a top radio station in Seattle going back to the early and mid-1950s. Yes, that pre-dates Pat O’Day’s arrival at KJR, which was in 1959. Two of the most popular KJR ’50s deejays were Don Hedman (read more about Don HERE) and Bob Salter. Hedman had previously worked at Seattle’s KXA (1951-1953), then he moved to KJR (1953-1959). From there he went to KAYO (1959-1962). Come 1962, Don and his family headed north to Bellingham. He had taken a position with International Good Music (IGM). IGM was an innovator in radio station automation and taped music programming. Hedman remained at IGM for several years and, after radio, he worked as a Bellingham realtor.
KJR disc jockey Bob Salter had the distinction of being Seattle’s original “rock” jock. The “Salty Dog,” as he was known, created Seattle’s first Top-40 playlist in 1953. KJR’s management knew that youth oriented rock/pop formats that emphasized local personalities and catered to local tastes were catching on across the country. Salter had the job of putting it all together in Seattle.
Radio Broadcasting in Transition
Fact is, in the early 1950’s radio was in transition: Television had arrived and radio was moving away from network programming, the comedy, music, drama, and variety shows that had fueled radio’s Golden Age since the early ’30s. The new trend was toward deejays, who related to their community, as they spun records that were popular locally (as in tracking sales at record stores) and nationally (monitoring Billboard and Cashbox magazine charts).
In Seattle, Bob Salter was an innovator, leading the charge into rock ‘n’ roll programming. But, in his own way, Salter too was in transition. As a radio announcer, he’d caught the tail end of radio’s Golden Age. Salter had entered broadcasting when radio studios were inhabited by not only announcers, but by musicians and voice actors. Old-timers in the business reported that when Salter and Dick Stokke, another KJR deejay, chatted on-air the listeners could hear piano music in the background. It wasn’t a record, Salter had arranged for the keyboardist to play live in the studio. All that harkened back to radio’s past. Salter spent several years at KJR, then he went to KVI and over to KAYO in the late 1950s. Eventually, Salter moved to Idaho and pursued his radio career there.
Out With the Old, In With the New
KJR was adapting to this new rock/pop format and the station was gradually phasing out of remnants of the past; for example, “The Groucho Marx Show” and “Duffy’s Tavern” went away. KJR listeners were becoming accustomed to deejays like Don Hedman, Bob Salter, Dick Stokke, Chuck Bras, and Rod Hammett spinning the hot wax while pausing for occasional news, weather and commercial breaks. Popular artists on the KJR playlist in those days included Dean Martin, The Platters, Doris Day, The Four Lads, Rosemary Clooney, The Drifters, Connie Francis, Frank Sinatra, The Everly Brothers, Gogi Grant, and Pat Boone, The Chipmunks and the more rockin’ tunes like Chuck Berry, Elvis, and Ricky Nelson. Seattle listeners craved the format and the station’s ratings took off. This was the beginning of KJR’s rise to the status of rock ‘n’ roll powerhouse. Pat O’Day’s arrival in 1959, integrating into the mix his promotional skills and programming talents, guaranteed KJR’s market dominance in Seattle for more than two decades.
Along Came Ivar
I have yet to say anything about Ivar Hagland, a folk legend in Seattle, and known as the “Mayor of Seattle’s Waterfront.” Ivar, the son of Swedish immigrants, was multi-talented — a folksinger, a songwriter (specializing in Puget Sound area lyrics), a story teller, and a successful and high profile restaurateur. Ivar is also remembered for promoting his restaurants with some of the craziest and most creative TV ads ever aired in Seattle…many of those ads featuring walking and running clams.
Ivar’s first appearance on KJR was in the 1940’s. A guest failed to show up for a radio interview and an emergency call went out to Ivar. He showed up with good humor, his guitar and a batch of amusing folk songs. Ivar’s personality and appeal was such that he became a regular on KJR. His appearances on KJR extended well into the 1950s.
As a media writer, I would love to tell you more about Ivar, but I have been advised to “Keep Clam.” Instead, I’ve dug up vintage tracks of Ivar on Seattle radio. The first clip is from 1948, probably aired on KJR. Ivar sings, reads oyster related poetry, and gives away clam dinners. Next is musical commentary, heard on KJR in 1953. Ivar was lobbying for elimination of the recently constructed Alaska Way Viaduct, because the viaduct made it difficult for motorists to get to his restaurant. The third track is an abbreviated version of one of Ivar’s self-penned sea creature folk songs, a tribute to his life on Puget Sound, called “Acres of Clams.”
Cut 1- Ivar in 1948; Cut 2- Ivar vents about the Alaska Way Viaduct on KJR in 1953; Cut 3- “Acres of Clams” (Runtime 2:33)
Mid-’50s Seattle Radio
Memories Are Made of This
Dick Ellingson, a retired Seattle radio guy and a frequent contributor to this website, was raised in Seattle. I know from past experience that he has a great memory. I asked Dick to describe Seattle, radio and KJR in the 1950s. I find his understanding of the Seattle radio market and his insight interesting.
“Seattle pop stations back then were playing all genres, all versions of songs. Radio didn’t label it R&B, country, big band or whatever, it just played the popular music of the time. Jukeboxes and neighborhood record stores were jammed with the tunes of the day. Me, I was a kid and had been glued to the radio since I was three. I consider myself lucky to have been around back then and to know the music and the artists of the ‘1940s and ’50s as rock and roll came into being. Those were great times for music lovers!
“Getting back to KJR: None of the four main KJR jocks — Bob Salter, Don Hedman, Dick Stokke and Chuck Bras — sounded like traditional rock deejays, at least not in the stereotypical fast-talking hype delivery style that is now associated with Top-40 jocks. Hedman had a smooth delivery that was perfect for conversing with 1950’s era housewives in middays or afternoons. His voice was more of a tenor, while the other three were more baritone. I liked Hedman’s on-air sound.
“Rod Hammett did the all-nighter. Rod’s nephew Rick was a classmate of mine at John Marshall Junior High in Seattle. Our typing teacher even mentioned it to the class. All the kids at school knew who Rod Hammett was even though we were supposed to be fast asleep when he was on the radio. This was at a time when even adults knew who was on the radio all night.
“It was also a time when a listener could call a radio station and the DJ would answer the phone and talk with the listener for a while. I was impressed by that and later, in my own radio career, I always answered the phone when I was on-the-air. I’ve been asked to comment on the rumor that Don Hedman went by the ‘Hedless Horseman.’ Actually, if memory serves me, I think the moniker was ‘Horseless Hedman.’ Salter, Hedman and Bras were all at KJR in the same era. As previously referenced, their style was more easy going middle of the road than pop or rock. Now Dick Stokke, he was a totally different type of personality. He made wise cracks and jokes. In 1953, there was a song by the Cleftones called ‘Neki-Hokey’ (Listen to it HERE) so about every two seconds he capitalized on the rhyme and started saying ‘Neki-Hokey, this is Stokke.’
“Once Stokke called Elvis ‘Elmo Pushley’ on-air. Seems like I read somewhere that when Elvis came to town, upon meeting Stokke, Presley just said with a laugh, ‘So you’re the one!’ I was in the car with my dad that day and he couldn’t stop laughing at ‘Pushley.’ Dick Stokke, Don Hedman, Bob Salter and Chuck Bras were all good announcers. I always associated Salter and Hedman as having sequential air shifts, one followed the other. On Sunday afternoons Don played nothing but Elvis for a half hour and called it ‘The Elvis Presley Show.’
“For a time, Stokke would tape the intros or first lines of the records he played and he’d come out of a spot with a cold open for ten seconds or so and then his voice would be right there the instant it stopped – – Bang! intro the tune and play the whole thing. All these memories are from 1951 or ’52 up to maybe 1957.” …..Dick
Even for these innovators of rock and roll radio, there were growing pains. Don Hedman was a key player in bringing the new music to town. He even hosted that exclusively Elvis show on Sundays. But in reality, Elvis was not Hedman’s first choice in music. Given his druthers, Hedman would have rather listened to folk artists and big bands. Today we are so accustomed to rock music that it’s easy to forget that in the early days there was resistance to accepting that new kind of music. Hedman’s son told us that his dad told of receiving numerous complaints from KJR listeners when he first played “Heartbreak Hotel” in 1956. Don Hedman played Elvis’ music on the radio, that was his job, but he was not necessarily wild about the songs. Here’s a 1958 clipping from one of the Seattle newspapers.
Sick’s Seattle Stadium – September 1, 1957
Despite initial resistance from the adult population, Elvis was “The King.” When Elvis played his first Seattle concert, the cost of a ticket was astronomically high – $1.50, $2.50, and the best seats were $3.50. Don Hedman was there at Sick’s Seattle Stadium with a lucky (but unidentified) KJR listener. The deejay and the listener posed with Presley. If that lady is still around today, she too probably has a copy of this heirloom photo.
Unfortunately, airchecks of KJR jocks Hedman, Salter, Stokke, Bras or Hammett are extremely difficult to find or even non-existent. However, at QZVX we have access to KJR jingles from the mid-50s into the early ’60s. Also, we’ve obtained authentic jingles and promos from Don Hedman’s show on KJR. One custom jingle and an amusing promo (harking back to the days of the TV show “The Real McCoys”) have been incorporated into this next clip. And, of course, there are those timeless songs from the formative years of rock ‘n’ roll. Maybe the jock’s voices are missing, but with the hit songs of the era, Don Hedman’s promo, and the vintage KJR jingles, those persons listening to this montage will experience the sounds of Seattle in the Fab-50s.
KJR ’50s jingles and Dean Martin, Gogi Grant, Elvis, The Four Lads, Connie Francis, Chuck Berry, Ricky Nelson, Rosemary Clooney, The Platters, and Pat Boone (Runtime 5:22)
Credit and thank yous: KJR Jingles – Duane Smart Collection; Don Hedman Jr. for family photos, his dad’s custom show jingles, and other information about his dad; Dick Ellingson for his memories
26 thoughts on “Hedman, Salter, Stokke, Bras, Ivar & 1950s KJR”
I understand that Stokke was mornings and Salter was afternoons.
You’re right, Ed, but I wasn’t aware of it until I read through the schedule Jason posted. I couldn’t have heard him in the A. M. because I woke up to go to school at 7:15 and he was only on from 6 to 7. Then Dick Keplinger gave us 30 minutes of news, probably from his home studio. At 7:30 it was ABC (formerly NBC Blue) with 15 minutes of news from Bob Garred and then Frank Goss, followed by “The Second Cup of Coffee Club”, hosted by Harry Babbitt, who sang with Kay Kyser’s big band. Nothing is specified from 8 to 9, when Chuck Bras takes over until noon. After 15 minutes of news, Stokke returns until Bob Salter at three. I do remember listening to Stokke after school at some point.
That may be correct Ed. We did not have a jock schedule to work from and I know Dick was trying as best he could to remember on that. In looking at some of the Don Hedman memorabilia, I see a promo where he is doing afternoon drive. Dick recalled hearing him midday. But those guys were at KJR for several years, so they might have changed shifts, gotten moved to drive-time, etc.
1955 schedule https://qzvx.com/schedules/1955-Radio-Dial.pdf
Find old radio schedules here: https://qzvx.com/listings/
In thumbing thru those old radio listings I see that Salter, Hammett, Stokke and Hedman moved around between stations in the late 1950s…bouncing between KJR and KAYO mainly. They also worked different dayparts. I saw Hedman had middays at KJR and also he did afternoon drive.
Dick Stokke was a favorite of mine, but from his days at KFKF Bellevue. He had such a relaxed style in those years. Dead air didn’t seem to bother him.
Dead air Don Furhmann on the all-night shift at KVI. Hacking, coughing, clearing his throat on-air. Yet, we listened regularly.
Big Don was great, although I couldn’t always understand what he was saying. Somebody told me that he cussed and screamed so loud that it vibrated the phonograph needle and it was audible over the air.
A bunch of us were doing a kind of charity fun race on three-wheeled motorcycles one Sunday morning. Of course we were all drinking the free beer. I was there for KAYO, Charlie Brown for KJR, Joe Cooper for KING, Tam Henry for KVI, someone from KTAC and others. Tam told us that Don Furhmann had just been fired the day before. Everybody was shocked.
Dick Stokke, Jay Ward and Jim McGavick were superb. They were all really loose. In that era KFKF was my bar-none favorite station. My friends would ask me what the heck I was listening to. I got ’em all hooked.
They worked three hour repeating air shifts. In the summer with the longer hours they’d start over after nine hours. It would be Stokke, Ward and, time permitting, McGavick until sign off. In the winter, they’d sign off during Jay’s show. Jim McGavick would play a lot of jazz and whenever Jay Ward filled in for him, he’d say without fail, “I don’t like that stuff he plays. The only good jazz is Dixieland.” And Dixieland is what he’d play.
Try that today.
Thanks for helping out on this one Dick.
I have had remarks from three people who told me Stokke stories.
I have been contacted by a few people who knew or worked with Stokke. He seems to have been a character.
I so enjoyed doing a two-person morning show with Dick Stokke much later in his career. It was in the early ’70’s at little KURB (250 w daytimer in South Snohomish County). He had been out of radio and missed it like crazy. He was a car salesman when he agreed to come work with me. I honestly can’t remember what he was paid, but it sure wasn’t much. Still he drove up to Mountlake Terrace every morning and shared his hilarious dry wit with our listeners. His on-air personna was a crusty curmudgeon, but he was a sweet guy.
Thanks for adding that. It is a nice touch to the story.
Great job Steven. The only good thing about being near 80 is having those memories. I spent a couple of years working for Kemper at KFKF in the early 70’s. By then, Jay Ward and Larry Nelson had gone to KOMO. I eventually became PD at KIRO and was there during the flip to news.
Thanks Steve…I appreciate your comment. It was an interesting story to write.
Thanks Steve…I appreciate your comment. It was an interesting story to write.
Now wasn’t it Stokke who wouldn’t play rock’n’roll records any more and got fired? I know the last I heard of him was at KFKF. Do you know the correct details?
Sounds like Stokke – Here is a related article STOKKE SHUNS ROCK FOR FINER MUSIC
In about 1978, Jim Dai, on KVI-FM (or maybe by then it was KPLZ-FM) played Frank Sinatra’s “Theme from New York, New York” and then asked rhetorically how the other records the station played could even be called music. As I recall, he was fired on the spot.
I remember the names, but wish I could hear them again. I also remember Gil Henry. I believe he was on KING. I also have memories of KOL when they were relevant in the mid to late 50s. One of my favorite early memories of KJR were the Sound Spectaculars: a flashback feature that I believe ran on the weekends around 1959 and 1960. I remember Dave Clark was working at KJR at the time
For many years, KING-AM ran as a competitor to KVI, KOMO and KIRO, playing popular tunes in the mid to late 1950s with personalities such as Al Cummings. It was Contemporary KING in the 1960s. Then it became a Top 40 competitor for KOL and KJR. KING-AM failed as an all-news outlet in the 70s. After being an also-ran for so long, it seems the only value to management was the money from the sale of the station.
When I was in high school(Lincoln) I would visit Don Hedman at KJR. This was about 1955. I told him of my interest in radio and he was very supportive. He gave me old teletype news to practice with. About Dick Stokee I worked a play at the old Cirque Theater that he appeared in. He was always kidding around and was nice to us grunts. Herb (Kay)
Herb, didn’t you work at KLSN?
Found an earlier comment from Herb –
Herb Koth says:
December 27, 2020 7:56 pm atEdit
My 1st air job was at KLSN from 1968 to 1972. I worked as a fill in announcer when needed. We signed on at 8 AM and went until midnight. Many times I worked the entire day from 8 to midnight. During the day we did rip and read news every hour. Ampex tapes supplied elevator music until 6 PM when we did Trio which featured 3 pop artists for an hour. From 7 to 8 we played light classical. 8 to 10 was classical and 10 to midnight was announcers choice. The Clarks were great to work for and had a huge collection of music. When the station sold I went to KQIN and KEZX. Herb K. At age 82 my radio days are just a pleasant memory.
I was jogging my memory. I personally knew Herb and worked with him in public service. He was a fun guy to work with.