Stations want their on-air people to have a presence on social media. This is what it has come down to on a daily basis. This, or video of the anchors dancing, showing off their ties or socks. “Oh my, all of us wore the same color dress today, unplanned.” 
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It does get readers engaged. The thing is, no one is watching them on their shows. At least very few, why watch a seemingly neutral news show when cable allows you to watch a show that will tell you what you want to hear?
Nobody wants to stand in the middle of the road with semis zooming from both directions.
Not a good idea for anyone to rely on just cable news for their sources of information. It just more talk show driven rather than info. People are better off watching network evening news from any of the networks. There is more going on in the world than the drama at Mar a lago and Trumps latest lie or gaslighting.