8/03/20 – KISS FM KBKS-FM 106.1 has begun the process of rebranding following the announcement of the impending debut of Jubal Fresh. It’s now branding as Jubal 106.1 — LANCE VENTA-RADIO INSIGHT
I foresee another syndication deal in Jubal’s future.
KISS Branding Switch
This may be a better idea than it appears on the surface. The risk is that Jubal doesn’t perform and two years later everything is based on his persona. The positive side is that the branding is unique…he’s well known in demo…and obviously KISS branding is over in this market. I’d say they have little to lose…and hey, it’s a new day for ALL business and most of the metrics go out the door. Good luck to Jubal…