For those of you who chase the ratings, Radio Online today released Nielsen’s Dec. ’18 PPM 12+. The big winner appears to be 106.9 “WARM” KRWM airing Christmas music & in second place, news/talk 94.9 KUOW. “94.1 The Sound” takes a bit of a dip this time. However, it’s webstream is showing small gains. The new 93.3 KUBE doesn’t seem to be clicking with listeners as had been speculated. Losers this book are 102.5 KZOK on a downward trend & 98.9 “The Bull” KNUC headed for the slaughterhouse. Mileage varies as to whether any of this has any relevance considering the minimal efforts some of these broadcasters seem to be injecting, or whether PPM’s accurately reflect reality.
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