All access.com is reporting that iHeartRadio has revived KUBE call letters in Seattle. Call letter brand recognition started way back in the beginning of the broadcast business but it has lately been abandoned for use of monikers such as the eagle and the jet. Pat O’Day realized the value of the KJR brand. Call letter lives matter! KUBE is back and playing thousands of songs in a row, count ‘em!
Brand Recognition: KUBE returns
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