Nobody turned on Steele, Lujack, Morgan, Dorman, Lundy, Brine, and the rest of radio’s iconic personalities and said, “I’m going to get me some great content.” We turned on our favorite radio station because the people behind the microphone were members of our family. We enjoyed spending time with them. We knew that what we were experiencing, they were experiencing right along with us. They were local & live. Read more at DICK TAYLOR’S BLOG
Is this a promo for KING 5 News?
Anyone else worried about the CONTENT of 10 hours of daily local news?
We who weren’t broadcast “icons” also had people who tuned in because they enjoyed our company and the efforts we made (as did they) to connect and be friendly.
Those of us who worked after office hours had an edge. We could answer our phone. The phone always rang and I always picked it up.
I found out what my listeners were dealing with day in and day out. It was the same crap that bugged me day in and day out. We swapped jokes and complaints. They told me what they liked and didn’t like. If I did something they didn’t like, they told me about that too. We just kind of hung out for a while. Some people called every day.
I learned stuff to yack about on the radio just from those phone calls. And I learned somehow to get better at my job.
Some unknown at a 3-tower 250w daytimer with a lousy ground system and rubber paychecks can be every bit as good as a 50kw “icon”.
Occasionally, at broadcast remotes, someone would walk up and compliment me, tell me they were a regular listener, etc. That was great! So, at least I know I have met that one person I had been talking to all that time.
Right!