It doesn’t take a whole lot of imagination to see satellite radio one day deciding to have the best of both worlds. Offer premium pay channels to those willing to pay for them and at the same time create a free tier of channels that could be ad supported by national advertisers.
What history shows us are things that happen in other industries and services eventually make their way around to virtually all of them. It’s only a matter of time. Read it: DICK TAYLOR BLOG