Resort Radio today flipped classic rock 98.5 “The Key” KEYG-FM Grand Coulee WA and its two translators 97.7 K249CV Omak and 98.1 K251AZ Malaga/Wenatchee to a simulcast of classic hits 106.3 “Sunny FM” KCSY Twisp and its network of six translators across north central Washington. KEYG-FM & country station “Key Country 1490” KEYG-AM are owned by Wheeler Broadcasting who entered into an LMA agreement with Resort Radio to program it’s two stations. “Key Country 1490” will continue with that format albeit with some tweaks to emphasize more new releases & will add some more local news, weather & info for residents of Grand Coulee, Coulee City, Electric City, Wilbur and the Grand Coulee Recreational area. Business Offices for both stations will be located and managed from the “Sunny FM” business offices, 10 South Mission Street, Wenatchee, WA. Wheeler Broadcasting’s Owner/GM Mark Wheeler will join the “Sunny FM” sales team handling accounts throughout north-central Wash. Resort Radio’s management team consists of GM/Partner David Herald and his experienced long-time partners, Kent Phillips and David Bauer.
Wheeler Broadcasting’s Owner/GM Mark Wheeler said “We are excited to enter into this agreement with Resort Radio, LLC . We’ve been trying to put together a deal for many years to maximize the impact and synergies of our stations, but the timing never worked out. “Sunny FM” GM/Partner David Herald stated: “This consolidated broadcast agreement will allow us to combine our sales and programming efforts affording an incredible marketing opportunity for advertisers to reach listeners all over Eastern Washington. “