It’s time…
I have complained here about KIRO 7 running ads for gadgets QVC-style during a newscast. Now, KIRO 7 and the other COX stations nation-wide are running a full-fledged “Secret Word” contest during select newscasts.
It’s time!
KIRO 7 is not a cable news network and is not running live newscasts 24/7. Many of the morning, midday and nightly newscasts are re-run online, available at the viewers convenience.
It’s TIME!!!
It is time to cutback to four 30-minute newscasts per day. After each is aired live on KIRO 7, these can be streamed online constantly. With this model, KIRO 7 cuts personnel, which corporations love to do this time of year. Viewers will still get the news from KIRO 7 online at any hour. Believe me, the viewers won’t give a damn that they are watching the Noon or 5 p.m. newscast at 8 p.m. on their phone. Rabid news hounds are not getting their news from TV anyway.
The sales gimmick and the contests have got to stop!
Otherwise, let’s just go all the way. Let your imagination run wild. The circus is in town at 5 a.m., 12 noon, 5 p.m. and 11 p.m. Get a few of the radio DJs to do the TV news. Bob Rivers can host the 5 p.m. show, bring in Taryn Daly from KISW to do the weather, Migs has sports at 5 and 11. The clever producers will handle the sound effects and BJ Shea can give a daily editorial during the 5 p.m. show.
Contest details at MEDIA MAVEN. Wayne Lynch watches the TV news so the rest of us don’t have to.
Lou Robbins — Admin/Editor | Airchecks
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