MSNBC and CNBC may lose the NBC moniker as Comcast casts off these and other cable channels into a separate company, outside the NBCUniversal umbrella.
Changes/layoffs may also occur due to flagging ratings for MSNBC. News-gathering operations may become separate from NBC and this would exclude the use of NBC talking heads on the newly transformed news-opinion channel.
Comcast is also looking at packaging the channels for a sell-off to some other broadcast entity. (Full story at VARIETY)
Lou Robbins — Admin/Editor | Airchecks
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Comcast announced Wednesday that MSNBC — home to anchors that include Joy Reid and Lawrence O’Donnell — will join CNBC, Oxygen, E!, SYFY and the Golf Channel as part of a new company called SpinCo. (NYPOST)
No joke! SPINCO. That is crazy. Sounds very temporary. The name is a placeholder until the package of stations is sold off. I’m sure Comcast hopes they can unload it all soon.