Nothing they can say can soften the blow to staff at Bonneville stations. Here is some word salad from Bonneville President Tanya Vea…
Today is a difficult day for our company. Looking ahead to 2025 it became clear that we needed to adjust to the economic headwinds. As a result, we are restructuring staffing and expenses.
Bonneville is a unique company, but we are not immune from the disruptions in our business and the economic forces at play. Technology is advancing at a rapid pace, which is impacting all industries, including ours. That, combined with economic pressures, led to changes in our financial outlook.
As we learned during the Great Recession and, more recently, the pandemic, there are cycles to business. There are times when we dip down before picking back up again. Bonneville has done that successfully before and I am confident in our ability to do so again.
The media industry is undergoing significant disruption in distribution, but the appetite for audio and video is as strong as ever. We have made investments in key growth areas and been intentional about making our content available across multiple platforms. Audiences and advertisers are moving between all of these, and we are focused on ensuring our brands move with them across the modern media ecosystem. Our connection to the audiences we serve is critical regardless of where they are consuming our content.
While today is difficult, these steps are necessary to ensure Bonneville meets tomorrow’s challenges. Preserving who we are and facing the realities of our business are not trade-offs. To be viable in the future, we must address the organization’s financial health now.
Bonneville has a history of success in large part because of our commitment to quality and a willingness to evolve. How we do things is changing, but why we do them is not. Our mission to be trusted voices, to build up, connect, inform, and celebrate the communities we serve remains strong. I am deeply grateful for the work and contributions of everyone at this company and am confident in our ability to transition to a successful future.
Tanya
(Salt Lake City – memo sent by insider to FTVLive)
Lou Robbins — Admin/Editor | Airchecks
KTOY | KVAC (WA-1974) | KDFL (WA-1975) | KTTX (TX- 1976) | KWHI (TX-1976) | KONP (WA-1977) | KBAM (WA-1978) | KJUN (WA-1983) | KRPM (WA-1984) | KAMT (WA-1986) | KASY (WA-1988) | KBRD (WA-1989) | KTAC (WA-1990) | KMTT (WA-1991) | KOOL (AZ-1994)
They’re certainly not getting their money’s worth with the output of 97.3. Maybe they should start by changing program directors and firing at least half of the noon to three duo.
Right now it sounds like a station in decline, going through the motions and constantly rearranging the deck chairs.
Maybe it’s just a Bonneville thing where being the least bit “aggressive” in sound or talent is culturally uncomfortable, but you don’t have to go back to “combative” to make a current events driven station sound lively and have an edge.
Truth be told, Tanya couldn’t give less of a shit.
She will get a bonus for cutting cost