Before the pandemic, in 2019, Nielsen found radio’s reach was 31% smaller than television. By 2021, the difference was only 17% and, as of the last quarter, radio was ahead of television in the coveted demographic by 3%. Studies Cite Cable Cord Cutting
Lou Robbins — Admin/Editor | Airchecks
KTOY | KVAC (WA-1974) | KDFL (WA-1975) | KTTX (TX- 1976) | KWHI (TX-1976) | KONP (WA-1977) | KBAM (WA-1978) | KJUN (WA-1983) | KRPM (WA-1984) | KAMT (WA-1986) | KASY (WA-1988) | KBRD (WA-1989) | KTAC (WA-1990) | KMTT (WA-1991) | KOOL (AZ-1994)
I am a little surprised but with the quality of programming today yeah I get it.