January 1977
Lou Robbins — Admin/Editor | Airchecks
KTOY | KVAC (WA-1974) | KDFL (WA-1975) | KTTX (TX- 1976) | KWHI (TX-1976) | KONP (WA-1977) | KBAM (WA-1978) | KJUN (WA-1983) | KRPM (WA-1984) | KAMT (WA-1986) | KASY (WA-1988) | KBRD (WA-1989) | KTAC (WA-1990) | KMTT (WA-1991) | KOOL (AZ-1994)
What also struck me as odd is that studios for the AM and FM were in two entirely different parts of Seattle, with KVI-AM downtown and KVI-FM in the U District. Why did they do that??
The FM was using the facilities of KETO (previous calls for the FM) rather than moving the operation into the Smith Tower with the AM KVI. Maybe to save money. But it was also part of the separation of the AM vs. FM. There was no synergy. With the formats being opposite, how would the AM & FM intersect anyway? I guess it made sense to corporate and they didn’t hold on to the FM after all.
It’s very surprising to see this ad acknowledging the relationship between the AM and its new FM back then. That’s because I, as an avid nonstop listener then to KVI-FM, NOT ONCE ever heard any mention on the FM about the AM station. And I think it may have been the same way, vice versa, on the AM. I remember being really puzzled, because I was expecting some real cross-promotion on air by both, but I don’t think it ever happened. Didn’t make sense to me.
Rarely did I hear mention of the AM on the FM or versa-vice. I listened for it and recall rare instances of very short promos. It was more an aside comment, possibly used to fill a gap.