Hurricane Milton radio simulcast; prolonged station IDs

When Hurricane Milton slammed into Florida knocking out power and cellphone service, radio broadcasters worked marathon shifts to provide information and companionship to their listeners. To their credit, iHeartRadio suspended commercials, ‘pooled’ their resources (I’m already regretting that choice of words), and simulcast across the entire state.

This led to a very lengthy top of the hour Station ID (which you can hear below).  The ID also appears to use a computer generated voice, which is apparent from the odd pronunciation of “iHeartRadio” at the beginning and ending.  It sounds like he’s saying “iHeart-Tradio.”  So, ironically, the “Artificial Intelligence” guy mispronounced the name of the company.

iHeartRadio Top of the Hour Station ID

Runtime: 1:31

1 thought on “Hurricane Milton radio simulcast; prolonged station IDs

  1. John Mamoa, how appropriate. Oh that’s right, it was Jason Mamoa as Aquaman. Quite a station ID I think the studios of many of these stations had to be vacated and locked. So the network feed was just fed through the transmitters. I don’t know if that is legal. But, I wouldn’t want to have to stay behind to do a TOH during a hurricane.

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