If commercials were honest: Ralph Williams Northwest Chrysler Plymouth

Ralph Williams had several car dealerships on the west coast. Here, spokesman Chick Lambert has some fun at Williams’ expense in an outtake from a commercial for a California location of the car dealership…



(Los Angeles Times – 1989) A fixture of late-night television in Southern California and the Pacific Northwest for decades, Williams started as pitchman for his own dealership in the early 1960s.

As a car dealer, however, Williams ran afoul of the DMV. Williams had his dealers’ license revoked on two separate occasions.

Williams also ran afoul of regulators in the state of Washington, where he once owned a dealership. He still owes consumers in that state millions of dollars awarded in a 1972 consumer fraud judgment against him and his company. The charges against Williams, according to Washington Assistant Atty. Gen. Jay Uchida, included false and misleading advertising in television ads in which Williams was the star.

Author: Lou Robbins

Lou Robbins - Admin, & Editor of QZVX. | Lou Robbins Airchecks KTOY | KVAC (WA-1974) | KDFL (WA-1975) | KTTX (TX- 1976) | KWHI (TX-1976) | KONP (WA-1977) | KBAM (WA-1978) | KJUN (WA-1983) | KRPM (WA-1984) | KAMT (WA-1986) | KASY (WA-1988) | KBRD (WA-1989) | KTAC (WA-1990) | KMTT (WA-1991) | KOOL (AZ-1994)

16 thoughts on “If commercials were honest: Ralph Williams Northwest Chrysler Plymouth

      1. Ralph Williams didn’t make it in Seattle past 1970. The dealership was shut down by the state for tax evasion.

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