Dick Ellingson: Lost Jingles

10 thoughts on “Dick Ellingson: Lost Jingles”

1. At the time, in connection with these jingles, KIRO had a full and very creative compilation of unique tunes with fun lyrics that it played often on air. It was called the “Northwest Suite” and it all focused on how special our region is. It was released by KIRO as an album that I had for many years.

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   1. Here is the entire PAMS Northwest Suite: http://www.jinglesamplers.com/audio/PAMSNorthWestSuite.mp3

      And a couple promos from the Radio Northwest era: https://youtu.be/qdxIZ4tEp1w

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      1. Now I know why I never remembered a KIRO jingle. They are horrible!

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         1. Where was the mention of call letters in these jingles?

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            1. The jingles in the original post use the call letters. The Northwest Suite was a promotional album that KIRO released at the same time as the jingle package: https://www.discogs.com/release/8877482-Bob-Zwirn-John-Strachan-The-Northwest-Suite

               The Strachan Co., a Seattle ad agency, commissioned them and PAMS in Dallas recorded them.

               KIRO took out full-page newspaper ads with Lloyd Cooney gushing about the Radio Northwest format, calling out all the staff one-by-one and the jingle package that “literally rings with sounds of mountains, seas, and cities.”

               It seems that the whole thing was sort of a last-ditch effort to gain some traction against KVI and KOMO and they finally threw in the towel a year later.

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               1. Thanks for clarifying the difference between the jingles and the Northwest Suite. I’m thinking a better promotional item might have been KIRO baseball caps and t-shirts.

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2. KIRO 710 music was Nancy and Frank Sinatra, Liz Damon’s Orient Express and the 5th Dimension.

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