I don’t remember ever in my life hearing a jingle on KIRO-AM.
This 1970’s PAMS jingle is from RadioWest.ca ‹ Jingle(s) / ID of the day.
Dick
Dick Ellingson: Lost Jingles
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At the time, in connection with these jingles, KIRO had a full and very creative compilation of unique tunes with fun lyrics that it played often on air. It was called the “Northwest Suite” and it all focused on how special our region is. It was released by KIRO as an album that I had for many years.
Here is the entire PAMS Northwest Suite: http://www.jinglesamplers.com/audio/PAMSNorthWestSuite.mp3
And a couple promos from the Radio Northwest era: https://youtu.be/qdxIZ4tEp1w
Now I know why I never remembered a KIRO jingle. They are horrible!
Where was the mention of call letters in these jingles?
The jingles in the original post use the call letters. The Northwest Suite was a promotional album that KIRO released at the same time as the jingle package: https://www.discogs.com/release/8877482-Bob-Zwirn-John-Strachan-The-Northwest-Suite
The Strachan Co., a Seattle ad agency, commissioned them and PAMS in Dallas recorded them.
KIRO took out full-page newspaper ads with Lloyd Cooney gushing about the Radio Northwest format, calling out all the staff one-by-one and the jingle package that “literally rings with sounds of mountains, seas, and cities.”
It seems that the whole thing was sort of a last-ditch effort to gain some traction against KVI and KOMO and they finally threw in the towel a year later.
Thanks for clarifying the difference between the jingles and the Northwest Suite. I’m thinking a better promotional item might have been KIRO baseball caps and t-shirts.
KIRO 710 music was Nancy and Frank Sinatra, Liz Damon’s Orient Express and the 5th Dimension.
Wish they had actual air checks of what the DJ’s were playing at that time. My parents listened to KIRO back then.
The KIRO radio northwest “jingles” were from 1972-73.
I worked weekends just before the change to NBC on the hour and Mutual half hour news and to the KIRO Newsradio 7 format. The package was local, Stratcham and Storm Barn door Company recording. I am not recalling it correctly. There was also an LP KIRO gave to agencies and advertisers of long form version of the jingles / songs that occassionally played on air. I thought they were clever. In October ’73 I moved over to KIRO-FM and cleaned up the automation and format control of the Bonneville beautiful music format. I lost the LP and my copy of the jingle tape has turned to a sticky mess and is not recoverable.
Prior, Anita Kerr had a package on KIRO and I liked those as well. “Once in a century, there’s 71, KIRO Radio Seattle. Kerr did like packages for KSL and other stations like KBRT Avalon, LA.
There’s no time for a long-form (30 seconds) jingle on radio these days. Everything is rush-rush. Those days seemed to be more laid back. These were not :30s but there were some around.