KGA Spokane adopts new programming approach

While I realize this breaking story is somewhat out of market, I thought this new innovative approach to sports formatted radio worth a mention.  As of today, Spokane’s 1510 KGA – which is easily heard here at nights & some days – had modified from an all-sports format to a hybrid of sports & hip-hop.  All of the station’s new imaging liners & bumper music reflect a station marketing to a specific, younger demo with two distinct format choices blended into a single station.  The station has just launched an FM translator – 103.5 K278CY.  Nearby, 1380 KRKO & 1430 “The Brick” KBRC have also adopted hybrid sports/music formats.  How much success KGA will have in the Spokane market with this approach remains to be heard & seen.

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Author: Mike Cherry

retired broadcaster: on-air, MD, PD, asst PD, Prod Mgr, IT, station technician/engineer, pioneer Internet webcaster, station installation/maintenance; 12 years in commercial radio, 17 years volunteer in campus/community radio in B.C., Alberta & Wash. Amateur radio operator & "DXer" specializing in AM night-time DX, short-wave DX/listening & remote SDR DXing/listening
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