WARM Revamps Music Playlist

In an obvious attempt to battle competitor THE SOUND 94.1 KSWD [ENTERCOM], and hot off a huge ratings bump from holiday tunes, KRWM [HUBBARD] has repositioned themselves as Today’s WARM 106.9 – More soft rock of the 70s and 80s has been added, directing a blow to THE SOUND. WARM liners claim the station plays The Most Music For Your Workday. Sounds familiar. This will be a battle to watch! Could there be a third competitor coming to the market in 2019? We are talking about, THE BREEZE. iHeart could jump into the fray to show the other two stations how a Soft Rock format should be played. One thing THE SOUND has that WARM does not have, and that is a morning team. WARM dumped their morning show. So when they start hyping a new morning team, just remember, it is only temporary. All Things Must Pass.

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Author: Jason Remington

Creator, Admin, & Editor of QZVX, former broadcaster at KTOY FM/Tacoma, KVAC/Forks , KDFL/Sumner, KTTX & KWHI FM/Brenham (TX), KONP/Port Angeles, KBAM/Longview, KJUN/Puyallup, KRPM FM/Tacoma, KAMT/Tacoma, KASY/Auburn, KBRD FM/Tacoma, KTAC/Tacoma, KMTT FM/Tacoma, and KOOL FM/Phoenix. -- Airchecks
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