In an obvious attempt to battle competitor THE SOUND 94.1 KSWD [ENTERCOM], and hot off a huge ratings bump from holiday tunes, KRWM [HUBBARD] has repositioned themselves as Today’s WARM 106.9 – More soft rock of the 70s and 80s has been added, directing a blow to THE SOUND. WARM liners claim the station plays The Most Music For Your Workday. 
Sounds familiar. This will be a battle to watch! Could there be a third competitor coming to the market in 2019? We are talking about, THE BREEZE. iHeart could jump into the fray to show the other two stations how a Soft Rock format should be played. One thing THE SOUND has that WARM does not have, and that is a morning team. WARM dumped their morning show. So when they start hyping a new morning team, just remember, it is only temporary. All Things Must Pass.
Lou Robbins — Admin/Editor | Airchecks
KTOY | KVAC (WA-1974) | KDFL (WA-1975) | KTTX (TX- 1976) | KWHI (TX-1976) | KONP (WA-1977) | KBAM (WA-1978) | KJUN (WA-1983) | KRPM (WA-1984) | KAMT (WA-1986) | KASY (WA-1988) | KBRD (WA-1989) | KTAC (WA-1990) | KMTT (WA-1991) | KOOL (AZ-1994)
COMMENT GUIDELINES | "What Happened To My Comment?" | post an OFF-TOPIC COMMENT